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Category: The Conscious Consumer

Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.

Dollars are the DEI hire of money.

By Mike MaharreyMoney Metals https://www.moneymetals.com/news/2025/02/07/the-dollar-the-dei-hire-of-money-003817?utm_source=250209-HDL-PN&keycode=250209-HDL-PN&utm_medium=email&utm_campaign=weekly_headlines Dollars are the DEI hire of money.Dollars identify as money, but, well…Why do people get so upset about mandated DEI (Diversity, Equity, and Inclusion) policies, anyway? Because they know that when a policy mandates a…
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Estate Planning for Physicians: Why It’s Important and How to Get Started

From JD Supra: When you’re a physician, your life is defined by long hours, major responsibilities, and a focus on the health and well-being of your patients. Though dedication to your practice is commendable, planning for the future is likely…
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Fear Factor: life insurance. Part Five: the fear of rejection.

This series of posts discusses the fears that prevent people from buying the life insurance they need. The fourth fear we will address is the fear of rejection. People don’t like to feel rejected. We like to feel validated and…
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Fear Factor: life insurance. Part Four: the fear of losing money.

Fear Factor: life insurance.Part Four: the fear of losing money. This series of posts discusses the fears that prevent people from buying the life insurance they need. The third fear we will address is the fear of losing money. Money…
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Fear Factor: life insurance. Part Three: the fear of losing time.

Fear Factor: life insurance. Part Three: the fear of losing time. This series of posts discusses the fears that prevent people from buying the life insurance they need. The second fear we will address is the fear of losing time.…
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Fear Factor: life insurance. Part Two: the fear of dying.

Fear Factor: life insurance. Part Two: the fear of dying. This series of posts discusses the fears that prevent people from buying the life insurance they need. The first fear we will address is the fear of dying. I have…
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Fear Factor: life insurance

In the many years I have been selling life insurance, I have discovered a variety of reasons for why people don’t buy a policy. Here are the top four: Not important right now. Too busy. Can’t afford. Don’t want to…
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Whole life or not whole life: that is the life insurance question – Part 5

Part 5: Contemporary trends In Part 4 of this series, we discussed the creation of new products, to reach out to new classes of consumers. In Part 5 we will discuss contemporary trends. Here are some highlights from Think Advisor:…
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Whole life or not whole life: that is the life insurance question – Part 4

Part 4: Companies develop products for everybody In Part 3 of this series, we discussed the formation of the modern insurance carrier. These were almost exclusively mutual companies, owned by policy holders. In Part 4 we will discuss the creation…
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Whole life or not whole life: that is the life insurance question – Part 3

Part 3: The modern insurance carrier In Part 2 of this series, we discussed the formation of the corporate structure for providing insurance. This structure made it easier for interested parties to pool resources and spread the risk, thus making…
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