Category: The Conscious Consumer
Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.
This series of posts discusses the fears that prevent people from buying the life insurance they need. The fourth fear we will address is the fear of rejection. People don’t like to feel rejected. We like to feel validated and…
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Fear Factor: life insurance.Part Four: the fear of losing money. This series of posts discusses the fears that prevent people from buying the life insurance they need. The third fear we will address is the fear of losing money. Money…
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Fear Factor: life insurance. Part Three: the fear of losing time. This series of posts discusses the fears that prevent people from buying the life insurance they need. The second fear we will address is the fear of losing time.…
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Fear Factor: life insurance. Part Two: the fear of dying. This series of posts discusses the fears that prevent people from buying the life insurance they need. The first fear we will address is the fear of dying. I have…
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In the many years I have been selling life insurance, I have discovered a variety of reasons for why people don’t buy a policy. Here are the top four: Not important right now. Too busy. Can’t afford. Don’t want to…
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Part 5: Contemporary trends In Part 4 of this series, we discussed the creation of new products, to reach out to new classes of consumers. In Part 5 we will discuss contemporary trends. Here are some highlights from Think Advisor:…
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Part 4: Companies develop products for everybody In Part 3 of this series, we discussed the formation of the modern insurance carrier. These were almost exclusively mutual companies, owned by policy holders. In Part 4 we will discuss the creation…
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Part 3: The modern insurance carrier In Part 2 of this series, we discussed the formation of the corporate structure for providing insurance. This structure made it easier for interested parties to pool resources and spread the risk, thus making…
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Part 2: The corporate structure In Part 1 of this series (CD – insert link), we discussed how fraternal societies formed to indemnify families against the loss of a financial provider. This “coverage” was “permanently” available since it was not…
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Part 1: The origin of life insurance Whole life insurance was the original form of the product; yet it has become a topic of controversy today. This series of articles will provide some clarity to the dilemma, and help you…
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