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Category: The Conscious Consumer

Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.

This Holiday, Choose to Feel Good.

With the holiday weekend starting, some of us are preparing for fun and frolic. Others are bracing for the worst. For many of us it seems as if our emotions are being stretched in opposite directions. Are our moods really…
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Does Your Wife Have An Obvious Problem You Can Fix – But She Won’t Let You?

Here is a bit of satire for you. The vidoe is hilarious. If women would let just let us be the fix-it experts we men truly are, our lives together would be perfect. Don’t you think so? After all, the…
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Are You Too Tired to Exercise? This 97-Year-Old Sprinter Isn’t!

Is your weight preventing you from getting the lowest life insurance rate available? Is your blood pressure or cholesterol the problem? Are you on anxiety medication? And are you bummed because you know all you have to do is some…
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Should I Pray When I Buy Life Insurance?

Would praying help you buy life insurance? Would it help you to make any other financial purchase? I think so. Self-development expert Joe Vitale talks about how prayer works in this recent post. He stresses the importance of a spirit…
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Why Do People Lie About Their Smoking?

It is well-known that insurance applications ask about the smoking of tobacco. Here is an example: 1 Do you use tobacco in any form? 2 If yes, what type of product(s) have you used? 2a Cigarette? 2b Cigar ? 2c…
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Are You Sleeping Enough?

The purchase of life insurance can be somewhat involved. After making a sales presentation, I often tell clients to “sleep on it.” A number of different options and strategies are often discussed, and I want it all to sink in.…
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Do You Think This Good Will Can Translate Into More Business?!

TD bank in Canada turned an ATM into an Automated Thanking Machine and recorded customers’ reactions to receiving personalized gifts dispensed through a small door that opened in front of them. “Never in all my life have I had such…
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Who Owns Your Wealth?

What do we mean when we say somebody owns something? I think we mean that it is ours to do with what we want. I bought something, it is mine; I can do with it what I please. Or, I…
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Do You Love Money Or People?

Quick quiz: let’s suppose today you received a check in the mail from a life insurance company. It’s a good amount of money, and it represents the benefit from a policy on which you were the beneficiary. What do you…
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Get More Optimistic In Five Minutes!

Here is your Monday Good News Roundup. Start your week feeling good about money, people, and the world around you. Get More Optimistic In Five Minutes! Read this blog from a young man with Muscular Distrophy. He really knows how…
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