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Category: The Conscious Consumer

Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.

The Generosity of Total Strangers Can Be Amazing!

The beneficiaries of life insurance policies are sometimes surprised when they receive money. This is because people often buy life insurance out of the goodness of their heart, and want to do something special for a friend, family member or…
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How Badly Do You Want To Be Financially Independent?

Let’s suppose you are going through a rough spot financially. It could be that you are self-employed and business is slow. Or, it could be that your employer is cutting back and you have to take a decrease in pay.…
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What’s Wrong With A Little Bit of Venting?

Mental toughness expert Jason Selk puts emotional venting in the proper perspective in his recent Forbes article. His strategy for dealing with it can help us all be less of a burden not only to others, but – very importantly…
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What If You Were the Prime Inventor?

If you were the Prime Inventor of the Earth, would you invent life insurance? What if it hadn’t existed already. Would you go ahead and create it? Let’s think about that for a second. What exactly is life insurance? What…
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Are the Minds of Rich People Different Than Poor People?

Are the minds of rich people different than poor people? No. But what is in those minds is drastically different. The content of your mind makes a tremendous difference in how you lead your life. You know the saying with…
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Are There Easy Ways For Me to Keep My Life On Track?

Staff writer Honey Smith of getrichslowly.org has some great advice for getting financially independent. It can help you manage your finances – including life insurance planning, which can be such a bother. One key point she makes echoes what the…
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Do You Agree With Miss USA About Rape?

As a life insurance broker I have encountered a number of women who were the unfortunate victims of sexual assault. Many found this to be an extremely difficult topic to discuss. Who can blame them? Can you think of a…
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Drop That Life Insurance!

Well, it’s not exactly what you think. Everyone knows that the best use of life insurance is to keep it in force permanently. This way you know the benefit will be paid. So really, you don’t want to drop your…
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Will I Be Liable for the Debts of My Spouse?

Life insurance is often purchased to provide money for final expenses. These expenses can include burial costs and medical bills. They can also include debts. But will you be liable for the debts of your spouse? At a time when you…
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Is It Hard for Seniors to Get Life Insurance?

The world of medical technology never ceases to amaze. New and improved diagnostic studies, procedures, and lab tests are constantly being invented. As you can imagine, life insurance companies eagerly avail themselves of these tools. They want to make as…
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