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Category: The Conscious Consumer

Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.

Why do people research life insurance too much?

In my many years of selling life insurance, I have found that some people don’t buy the coverage they need because they research the product to death. They will shop, shop, shop, shop, until they drop, drop, drop – and…
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What life insurance product should you use for special needs planning?

Many families have children with special needs. These moms and dads work extra hard at giving their children all they need, and taking extra good care of them. Providing for them financially is the foundation of that work, and life…
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The deal of the century?

Is life insurance the “deal of the century?” I think it comes pretty close. Here are a few reasons why: 2. The benefit is guaranteed. Also hard to find these days. 3. It’s the only form of insurance for which…
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How to protect your money against a huge loss

Many people are working with financial coaches to “get their financial house together.” They are getting out of debt; starting a savings and investment plan; and freeing up money to spend on things that will improve their lives. People earning…
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The Seven Virtues of Life Insurance: #7 – Leverage

Life insurance is much more than a legal contract that provides an attractive financial benefit for your heirs. It is actually a tool that enables those beneficiaries to act virtuously. All told, I see seven of this virtues. One is…
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The Seven Virtues of Life Insurance: #6 – Meaning in life

Life insurance is much more than a legal contract that provides an attractive financial benefit for your heirs. It is actually a tool that enables those beneficiaries to act virtuously. All told, I see seven of this virtues. One is…
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The Seven Virtues of Life Insurance: #5 – Commitment

Life insurance is much more than a legal contract that provides an attractive financial benefit for your heirs. It is actually a tool that enables those beneficiaries to act virtuously. All told, I see seven of this virtues. One is…
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The Seven Virtues of Life Insurance: #4 – Legacy

Life insurance is much more than a legal contract that provides an attractive financial benefit for your heirs. It is actually a tool that enables those beneficiaries to act virtuously. All told, I see seven of this virtues. One is…
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The Seven Virtues of Life Insurance: #3 – Honor

Life insurance is much more than a legal contract that provides an attractive financial benefit for your heirs. It is actually a tool that enables those beneficiaries to act virtuously. All told, I see seven of these virtues. One is…
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The Seven Virtues of Life Insurance: #2 – Love

Life insurance is much more than a legal contract that provides an attractive financial benefit for your heirs. It is actually a tool that enables those beneficiaries to live virtuously. All told, I see seven of these virtues. One is…
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