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Category: The Conscious Consumer

Thoughts on why people buy – or postpone buying – life insurance. I often call upon studies of neuroscience, psychology, religion, and spirituality to explain consumer behavior.

Life Lessons From 100-Year-Olds

This is a truly inspiring set of interviews with British subjects who lived past age 100. What was their secret? I found their wisdom so interesting because my Aunt Lorraine also lived past age 100, and she passed on the…
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LIMRA Industry Associations Unite to Help Address the Life Insurance Coverage Gap in the United StatesSeven U.S. life insurance trade associations today announced they are pooling their resources to support the efforts of life insurers and financial security professionals as they help Americans get life insurance coverage and the certainty it provides at a time of great financial insecurity for many Americans.

LL Global, the parent organization of LIMRA and LOMA, the American Council of Life Insurers, Finseca, Life Happens, Million Dollar Round Table (MDRT), National Association of Insurance and Financial Advisors (NAIFA) and National Association of Independent Life Brokerage Agencies (NAILBA)…
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LIFE INSURANCE IS BOUGHT, NOT SOLD

When I first started selling life insurance with a career company, my instructors claimed repeatedly that life insurance was sold, not bought. Their rationale was this: People do not like talking about death; They therefore do not like talking about…
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A SIMPLE WAY TO AVOID A FAMILY FEUD

You know you have had a good day as a life insurance salesman, if you have helped your client solve a messy problem with a simple solution 🙂 My client Mike was the founder and owner of a very successful…
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WHAT I DO AND HOW I CAN HELP

Do you want to know what sets me apart from other businesses? I am dedicated to putting my clients’ best interests first and making the life insurance process streamlined and clear. My passion is to ensure that my clients have…
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RELIGION AND LIFE INSURANCEIn a prior post, we talked about how conventional wisdom cautions against mixing politics and religion with business – but that in truth, these two topics are highly influential on business, and really should be discussed. Of course, there is a right way to do so.

That article pointed out the impact of politics on the life insurance consumer. Today, we will relate how religion has an equal – if not greater – impact on the purchase of a policy. Here goes: how do you feel…
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SURPRISE! YOUR TERM INSURANCE RATE IS RENEWING AT AN ASTRONOMICAL PRICE!

There’s a good chance that when you first purchased your term insurance policy, you were focused on finding low-cost coverage. You were just starting a family, buying a house, building a business, and stretching your money thin due to other…
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POLITICS AND LIFE INSURANCEWhen I first entered the life insurance business, my managers preached the following:

“Two things you never talk to clients about: politics and religion.” This was supplied to be a time-tested guideline that applied to all businesses, not just the insurance industry. In my career, I have found the opposite to be true:…
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The Wonderful Wizard of Odds

In the early days of my career, I worked with a senior agent whom we called “The Wonderful Wizard of Odds.” Clearly it was a play on the “Wizard of Oz.” But unlike the fraud “behind the curtain” in the…
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A PURCHASE THAT MAKES BOTH FINANCIAL AND SPIRITUAL SENSE

Sometimes you find out the coolest things about your clients 🙂. Marv (not his real name) was an executive who had purchased a substantial life insurance policy for the benefit of his wife and young children. We had done a financial needs…
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