Fear Factor: life insurance. Part Three: the fear of losing time.

Fear Factor: life insurance.

Part Three: the fear of losing time.

This series of posts discusses the fears that prevent people from buying the life insurance they need. The second fear we will address is the fear of losing time.

Many people think they do not have the time to shop for life insurance. They feel they are too busy – maybe overwhelmed by family, business, and personal matters.

For sure, we all all experience a crisis now and then — financial, medical, family, business, and so on. They can consume much of our time, energy, and attention. But on an ordinary basis, we are not dealing with a crisis — yet we still feel preoccupied. We just don’t have the time to deal with “secondary” priorities — such as life insurance. If we allocate the time to get prequalified and go through underwriting, that would be taking time away from “more important” things.

That to me is the key: people who feel they do not have the time to purchase the life insurance they need, really consider it not important as the other items in their life. That is understandable: life insurance is for some “distant’ time when they will die;. it is not an immediate concern.

So what is the secret of the people who do make the time to buy the life insurance they need? How do they make it a priority? They have what I call a “caretake mindset.” They view themselves as the caretaker of their family, business, and estate. It is their job to make sure those who are dependent on them are well taken care of. And that is a permanent job requiring constant time, attention, and daily practice.

The purchase of life insurance is simply one of their caretaker Best Practices.

In our next post, we will discuss the fear of losing money.