Hear the Clock Ticking?

If a life insurance broker said to you, “You had better buy this now, because you could die tomorrow!”, odds are you’d cross him off as a pushy product peddler, and move on. Even though he may be technically correct – after all, we do not know ultimately when our number will be called – to use such a sense of urgency in a sales pitch would be considered crass and unprofessional.

Yet, at the same time, many people do lead their lives with just such a sense of urgency. This motivates them to not only make that purchase of life insurance quickly and efficiently, but to take command of all their life decisions. How do they do this?

Mental toughness expert Steve Siebold talks extensively about how people become so bold and brave in his book, “177 Mental Toughness Secrets of the World Class.” He explains why the great ones have a sense of urgency:

“The great ones have a sense of urgency because they are operating at a level of awareness that constantly reminds them that the present moment is all any of us really have. The world class is on a mission to fulfill a dream, and they know the clock is ticking…. Professional performers constantly remind themselves that life is short and if they are going to make something happen, now is the time.” (1)

“The world class is on a mission to fulfill a dream, and they know the clock is ticking…. “

Mr. Siebold explains that emotional maturity and a life vision are key elements to functioning at this dynamic level:

“Knowing the clock is ticking and none of us know how much time we have left is too uncomfortable for emotional amateurs. For pros, who operate from objective reality, it’s a primary motivating force. It’s one of the reasons the great ones tend to pursue large, magnificent visions. They know their time on earth is limited and they want to leave a legacy.” (2)

There you have it: from the point of view of living our life dream and making it possible for our heirs to do the same, that purchase of life insurance really can get accomplished without haste – as can all other big decisions. Hear that clock ticking in the background?

(1) Steve Siebold, 177 Mental Toughness Secrets of the World Class (United States: London House, 2010) p.183
(2) Ibid